Massachusetts state transportation officials first got the attention of drivers in June when they posted electronic highway signs that implored Bostonians to “use yah blinkah.”
The latest effort to combine a serious safety message with a touch of humor took place over the Labor Day weekend.
This time the target was distracted drivers. It read: “Put down the phone! Your LOLs and OMGs can wait.”
The state received hundreds of entries in a social media contest that sought creative ways of encouraging safe driving on highways.
The winning entry in the distracted driving category was submitted by Justin Lovell of Whitman, Massachusetts.
Seatbelt use will be the subject on the electronic signs over Columbus Day weekend. “Make yah Ma proud, wear yah seatbelt,” was submitted by a parents group.
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