A Michigan woman pled guilty to organizing a high-volume theft ring targeting Ulta Beauty stores in Wayne, Oakland, and Macomb counties, announced Michigan Attorney General Dana Nessel.
Cheaira Broughton, 38, of Detroit, was charged by the Department of Attorney General in November 2025. Broughton faces one count of Conducting a Criminal Enterprise, a 20-year felony.
Broughton organized a rash of “push-out” thefts perpetrated on Ulta Beauty retail locations throughout metro Detroit on more than 13 occasions in October and November 2023.
The small, organized group was observed entering the storefront, grabbing as much high-value merchandise as they could carry or load into a shopping basket, and simply walking or running back out the front door into an awaiting getaway vehicle. Total losses to retailers connected to these thefts exceed $30,000. Broughton would then sell the stolen merchandise on Facebook Marketplace.
The investigation was a coordinated collaboration between the FORCE Team, corporate investigators, and state and local law enforcement, including the Michigan State Police and Grosse Pointe, Novi, Canton, Troy, Allen Park, and Birmingham police departments.
Broughton will be sentenced by Judge Wanda Evans in the 3rd Circuit Court in Wayne County on April 17, 2026.
Source: Michigan Department of Attorney General
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