The Independent Insurance Agents & Brokers (the Big “I”) has awarded Alex Soto with the Woodworth Memorial Award, the highest honor the association bestows on one of its members.
The Woodworth Memorial Award recognizes the contributions of an independent agent or broker to the national association, its members and to the insurance industry.
Soto is president and CEO of InSource, Inc. in Miami and served as chairman of the Big “I” from 2006 to 2007. Soto also served on the national association’s executive committee and was chairman of IIABA’s Communications Committee, Natural Disaster Committee and Branding Task Force, which was responsible for developing the Trusted Choice consumer brand.
Soto formerly served as chairman and state national director of the Florida Association of Insurance Agents and as vice chairman of the Florida Property Casualty Joint Underwriting Association (FPCJUA). He also was a member of the governor’s Commission on the Florida Insurance Crisis and served on the Florida Insurance Fraud Task Force. He represented agents at many hearings on Capitol Hill, at an economic summit with former President George W. Bush and at the Treasury Department’s National Roundtable on Insurance Literacy.
Soto is also active in his local community, serving as a trustee of the Archdiocese of Miami Trust and he is the immediate past president the Two Hundred Club of Greater Miami, Inc., which provides monetary assistance to the families of fallen police officers, firefighters and other law enforcement and emergency responders. He also served as chairman of the Miami-Dade Water Authority, chairman of the City of Coral Gables Cable Television Board and as a member of St. Hugh Catholic Church Parish Council.
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