Seattle-based Safeco has launched Teensurance, a bundle of online tools and other services for teen drivers. The new offering will be available to consumers nationwide beginning June 27, 2007.
Safeco customers with auto insurance policies can register for Teensurance and access a secure Web portal with materials and services to help them establish a safe driving plan with their teen. Using a GPS-based device — the Safety Beacon — and online tools to reinforce good driving habits, Teensurance gives parents tangible assurance about their teen’s driving behavior by delivering real-time notifications. Notification is transmitted in real time to parents’ computers, home phones, cell phones or other mobile devices.
For teens, there is 24/7 roadside assistance and, if they lock their keys in the car that has automatic locks they can use their mobile phone to remotely unlock the vehicle.
According to the company, Teensurance enhances the most important parenting tool: communication. By using this safety program, parents and their teens are encouraged to enter into an ongoing dialogue about good driving habits.
“At Safeco, we believe the most important work we can do for our customers is to help keep their families safe. People would rather have ‘assurance’ than ‘insurance,'” said Paula Rosput Reynolds, president and CEO of Safeco.
Safeco will offer subscribers access to Teensurance’s online services and roadside assistance for a limited-time introductory price that is guaranteed for two years for Safeco customers and includes free installation of the Safety Beacon into the teen’s car.
For more information, visit www.teensurance.com.
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