Utah state transportation officials are employing playful messages on highway digital signs in the latest attempt to encourage safe driving.
The Standard-Examiner newspaper in Ogden reported that the signs say things such as “Turn signals: The original text message.”
Others say, “That seatbelt looks good on you” and “Steering wheel: Not a hands free device.”
They are part of summer program that features a new message each Monday on about 80 digital signs around the state.
Lisa Miller of the Utah Department of Transportation says they were inspired by similar programs in other states such as Iowa, Missouri and Tennessee.
Miller says the trick is not making the messages so edgy that they cause people to lose sight of the road or stop and take pictures.
Topics Personal Auto
Was this article valuable?
Here are more articles you may enjoy.
Florida’s Commercial Clearinghouse Bill Stirring Up Concerns for Brokers, Regulators 
Trump’s Repeal of Climate Rule Opens a ‘New Front’ for Litigation 
How One Fla. Insurance Agent Allegedly Used Another’s License to Swipe Commissions 
AIG Underwriting Income Up 48% in Q4 on North America Commercial 
