marketing News

You Can Do More Than Survive. You Can Thrive.

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Independent agents specializing in personal lines have taken a beating recently. But what else is new? Back in the late 80s when I started in the business, …

Why Didn’t We End It at 4:20? A Recap of the Insuring Cannabis Virtual Summit

I was skeptical when our CEO suggested it. “We should have an online conference about cannabis insurance,” he said. This was on the heels of an extremely popular Insuring Cannabis newsletter launch earlier this year. The reason for my reluctance? …

The Simplest Way to Start Marketing Your Insurance Agency

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). At one time, around 50 percent of my inbox was prospecting emails for companies that wanted my business. Well, maybe not that high. But it seemed like …

Tips and Tricks: 8 Ways to Increase Awareness of Your Insurance Agency

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). If you’re starting an insurance agency, you’ll need to start thinking about marketing tactics. After all, you will need to build awareness for your new business. This …

Why Insurance Marketing Reps Are Still Worth the Money

Here we go again — another cycle for having marketing representatives, or not. Let’s talk about the way it was and the way it is now. Actually, what was and what is now is basically the same as far as …

11 Ways to Balance Technology with Personal Touch to Engage Customers

Technology does a lot but it can’t do everything. Sometimes insurance agents and other business people forget that. They become so dependent on email and social media that they lose sight of what people really need from them. Yes, clients …

Reata Holdings, Inc. Welcomes Sara Foss to Sales & Marketing Team

Laguna Nigel, CA, January 30, 2018- Reata Holdings, Inc. of Laguna Niguel, Ca. is proud to welcome Sara Foss to its sales and marketing team. Ms. Foss will serve as Account Executive for both Reata Holdings companies: Cypress Premium Funding …

Lowdown on Construction – A Report to Share

One of the easiest ways to remain connected with your network of referral sources, your clients, and prospects, is to share a piece of meaningful content. This week’s Lowdown directs you to a report you can share with your network …

101 S, M & M Ideas of 2017… How About 3 More?

Every year our editor, Andrea Wells, puts together the 101 Sales, Marketing & Management Ideas, compiled from agents and consultants, CSRs and CEOs, Insurance Journal magazine readers and website visitors. As the year comes to a close, I wanted to …

Experts: Forget Government, Companies Must Step up to Combat Cyber Threats

Don’t rely on the U.S. government to protect your business from cyber threats. That was the consensus among experts speaking about cyber programs at a risk management conference on Tuesday. “The U.S. government hasn’t done a lot to protect cyberspace,” …