Brokerslink Splits EMEA Region to Boost African, Middle East Expansion

May 22, 2014

Independent insurance network Brokerslink announced that it has reorganized its previous Europe, Middle East and Africa (EMEA) trading area by splitting it into two separate regions: Europe and Middle East & Africa (MEA).

The bulletin said the change would “enable Brokerslink to build closer relationships with local clients and tailor its service delivery to match the different needs of each region.

“As a result, with immediate effect, Jacqueline Legrand, CEO of MDS Portugal and previously Regional Director of the combined EMEA region, will focus solely on Europe.”

Youness Rhallam, CEO of Moroccan broker Alpha Assurances has also been appointed Regional Director of MEA. He has a Master in Management Science from La Sorbonne University and a High Diploma from Paris IX-Dauphine University, and has worked closely with multinational and national corporations in different fields including emerging technologies, healthcare, manufacturing, non-profit, real estate, retail, software, call centers, transportation, fuel and gas distribution.

“Rhallam will be closely supported in this key role by Tiago Mora, CEO of MDS Angola, Maely Daoud, Director of Filhet-Allard and Cyril Haddad, Regional CEO of Hadbrok Insurance Brokers,” said the announcement.

Following the EMEA regional restructure, Brokerslink’s territories will now be managed by the following Regional Directors:

  • Americas – Paul Bitner
  • Asia Pacific – Sid Garcia
  • Europe – Jacqueline Legrand
  • MEA – Youness Rhallam

Jose Manuel Fonseca, Chairman of Brokerslink said: “The African continent presents enormous potential for Brokerlink, but it is a huge continent with specific and different cultures, legal systems, business and insurance practices that require dedicated leadership. By appointing Youness as our Regional Director for MEA we will be able to provide clients in this exciting and fast growing market with access to the highest standards of global service combined with local expertise and awareness of local cultures.”

Source: Brokerslink

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