German Insurer Uses Phone App to Help Improve Young Driver Safety

October 30, 2014

Signal Iduna, a German insurance provider, has launched a new car insurance policy through ‘sijox’, its young customer brand.

“AppDrive powered by TomTom” uses a smartphone app to provide feedback on driving performance, to help increase road safety awareness for young drivers, according to a statement from TomTom Telematics, which was distributed by Business Wire.

AppDrive, which is powered by TomTom, provides data insights such as harsh braking, steering and acceleration, to a driver’s smartphone.

Policyholders using the app benefit from an immediate discount on the sijox insurance package ‘My Mobility’ from Signal Iduna. The discount will increase the longer they drive responsibly, encouraging young drivers to adopt safer, more efficient driving habits.

Policyholders can self-install the “LINK 100” device by plugging it directly into the diagnostics port of their car, TomTom said. Driving behavior is reported once installed; and drivers can be assured of location privacy as the LINK 100 does not transmit the vehicle’s position.

“We are delighted that a leading insurance provider like Signal Idunahas chosen TomTom Telematics to develop innovative new products,” Thomas Schmidt, managing director, TomTom Telematics. “Our technology continues to help our partners in the insurance and motor industry offer a new generation of young drivers the tools to identify areas of risk, and make adjustments to improve their road safety.”

Source: TomTom Telematics

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